Deborah Nettune Sittig’s expertise in media stems from more than 10 years of experience in the field as an award-winning television reporter and news anchor in major markets across the country, as well as working in TV production. She produced newscasts and acted as a videographer, field producer, editor, writer and associate producer for ABC and FOX News affiliates in Long Island, NY; Burlington, VT; and Chattanooga, TN. Most recently, she served as a general assignment reporter and associate producer at KDFW, the FOX affiliate in Dallas, TX. Her PR experience started at DWJ Television, where she served as Media Director and headed up a team of eight Media Placement Specialists. In 2003, Ms. Sittig launched Original Media Concepts, a media relations firm specializing in media strategy and placement. In 2008, she brought her media prowess to Green Room Communications. As Green Room PR’s partner focused on media strategy, Ms. Sittig brings her expertise to the early stages of PR strategic planning to ensure that key messages are timely and relevant. Ms. Sittig is also the President and founder of Soft Bones: The U.S. Hypophosphatasia Foundation, a non-profit organization that raises awareness for the ultra-rare bone disease.In addition to organizing the patient community around this orphan disease, she has lobbied on Capitol Hill to raise awareness of rare diseases, and currently works with the National Institutes of Health and the Social Security Administration to support research efforts and to ensure that patients are entitled to government benefits. Additionally, Ms. Sittig was elected to the Board of the Lakeland Hills YMCA. Over the past two years, Deborah has been recognized as a Leading Woman Entrepreneur in New Jersey and, in 2014, she was among the top 25 in the state and was recognized by the Boy Scouts of America as Woman of the Year.